Patagonia is a world renowned outdoor apparel brand known for its sustainable approach to business and do-good mission. They sell a variety of eco-conscious products mainly focusing on outdoor wear. They also offer regular day to day clothes for those who don't frequently go into the wilderness, making it a brand suitable for all types of people. Patagonia puts a strong emphasis on the sustainability of their company, using a high proportion of eco-friendly materials including recycled materials in their production. They have also started various initiatives and practices to ensure that their products are not only great for the user, but also for our planet.